Startups need all the help they can get. To complement your product’s online presence, learn more about the traditional marketing strategies that still work today. You can use them to increase your sales and grow your business.
Investing in Salespeople
Statistics show that 60% of potential customers still want to speak to a sales representative during the consideration stage. Prospects have so many questions to ask, including how the product is made, what it is made from, what it can do, and how it is different from other items on the market. ADM Productions notes that training sales representatives gives you the opportunity to inform, charm, persuade, and push.
When collaborative words like “we” and “us” are used, the likelihood of success increases by 35%. Using words that inspire confidence like “absolutely” and “definitely” also makes a big difference.
Cold Calling
This strategy is more challenging than warm calling because unlike the latter, the telemarketer has no prior contact with the target buyer. Even though it takes roughly 18 calls to actually find a warm lead and only 5 of 250 calls is likely to be successful, this form of telemarketing still rules traditional sales methods. It’s a proactive means of reaching out to your market.
Joining Trade Shows
Trade show organizers not only give you the opportunity to come face to face with shoppers; they also create a good environment for business networking. The cost of one meeting with prospects at their place of business is nearly two times greater than the expense of participating in an expo. These events showcase your products and enable spectators to witness a demonstration or get a free trial.
It’s also a good venue for giving away brochures and fliers just to create better awareness. It is said that more than 70% of decision-makers have done business with at least one supplier they met at a trade show.
These traditional methods have very high ROI because they allow businesses to engage people in a more personal way, and that is always persuasive. Use them to your advantage.
