If you are looking to grow your insurance agency, then you need to design a website for it. Think of a website as an online home for your business – one that makes you more accessible to your customers. Even if you have a basic website, you need to consider how it looks to your potential customers. It is therefore important that you hire professionals to create the perfect business site for your needs.
But why does a professional insurance agency website design matter? How does it affect your business? Here are some advantages of websites and what they can offer your agency.
1. Your potential customers don’t like what they see
You know that first impressions matter. But you may not realize that this rule also applies to website designs. Studies show that 94% of negative feedback about websites connects to their designs.
It’s really simple. If people don’t like your website, it’s because they hate what they are seeing. And if they don’t like what they see, then they won’t stay long enough to let you impress them with what they have to offer. Since they still need the kind of service that you are offering, chances are that they will move on to your competitor’s website. Your business will then end up suffering from lost sales.
So, if you want to retain your potential customer’s attention long enough to impress them with the products and services your insurance agency offers, you need to attract them by opting for a beautiful website.
2. Your website needs to be configured to mobile device users
Billions of people own a smartphone, which means that many searches today are done via those devices. If your business website is not designed to handle mobile searches, it means that potential customers will not be able to access it.
Research shows that 85% of customers think that a company website should look better when viewed on mobile compared to when it’s viewed on a computer, which should tell you something. And it’s quite simple: your website needs to be designed by a professional so that it has a responsive design. This kind of design ensures that your business website loads fast, properly, and can adapt to the various mobile devices of your users.
3. If you have no calls–to-action you lose business all the time
Did you know that 70% of small business sites don’t have clear calls-to-action? That means they don’t have prompts on landing pages, email newsletters, demos, how-to guides, etc. In other words, regardless of the marketing content, they may have created; there is nothing in it that compels potential customers to take any action that is favorable to their businesses. So, they end up losing because they don’t take advantage of all the opportunities they have to sell their products and services.
For your customers to follow your call, you have to know how to create the different types of layouts and content before inserting the call-to-action button. And that requires expertise. You need to know which design works and when it is most effective. That can be difficult if you are not a website designer. That’s why getting professional help is necessary.
Conclusion
Getting the right website design for your insurance agency requires professional help. You need the right platform too. Once you create a site that appeals to the users you hope to attract, you can then get down to the business of selling as many insurance products as possible.
