pair of diamond earrings

Market Your Jewelry Online With This Guide

Are you putting up a jewelry business but don’t know how to market it online? Here’s how you can start selling your work via the Internet. Below we put up a quick guide to kickstart your online business venture.

Step #1: Organize your business

Create a jewelry niche. This is crucial if you want to stand out from the competition. What do you want to sell that your customers can only specifically find in your online store? Is it handmade crafts? Or maybe statement jewels? Think of your niche before going online.

Then, sort out your products into groups. Put together the same types like earrings, bracelets, and pendants, for instance. Then, create product names or codes for each product, as well as product descriptions. Take photos of each product that you will be uploading online. Don’t forget to research the market for a standard price for each type. One good rule of thumb is to price your jewelry based on the material cost and packaging.

Step #2: Think of a business name

Once you organized your products, it’s time to think of a catchy business name. Depending on your location, you may need to register your online business in your area. Research existing laws in your place about putting up a business.

Step #3: Build a website

Now, it’s time to create your website. Using the business name you thought of in Step #2, register your domain name. Select a web hosting company, and register through their website. It pays to choose a web hosting company that also offers website building services, specifically an eCommerce website. This saves you time doing the website yourself for a price.

Alternatively, you can also use established websites like Etsy, eBay, or Amazon if you don’t want to put up a website. You may also have to pay depending on the company, but you can start selling there quickly as soon as you create an account.

Step #4: Upload assets to your website

Once you created your website, it’s time to go live. Upload the product images and descriptions you created in Step #1 and categorize them.

Pro-tip: You need high-quality product images to catch the attention of your buyers. Seek the help of a jewelry retouching provider to post-process your images. Post-processing will bring out the dazzle in your jewelry.

Step #4: Create blogs

Blogs help you build credibility and earn a following. You can usually use blogs for free, so ask your web host to learn more about this service. Regularly create relevant and helpful content about jewelry to build your reputation. You can post about new products, announcements, and any content that shows how your brand can provide a solution to your customers’ needs.

Step #5: Engage in SEO

Search engine optimization (SEO) helps your website be visible in search engines like Google. When your visible, you get more organic traffic to your website, which means more possible customers checking out your products. SEO is a worthwhile investment if you are thinking long-term for your business.

Step #6: Use social media

multiple pages of different socia media sites shown on a desktop screen

Social media is where customers are interacting the most. Make good use of it and promote your brand there. Social platforms like Facebook, Instagram, and Pinterest are a good fit if you’re selling jewelry online. Choose a channel that will highlight images of your craft.

With this guide, you should be able to start your own jewelry business. This may only be the tip of the iceberg, and there is a lot more online marketing strategies that you can use to promote your brand. But take it from here to come up with better strategies and become the next big thing in the jewelry industry.

Good luck!

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