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5 Things Real Estate Agents Need to Do to Attract Clients

The real estate industry is highly competitive. It is also overwhelming for a lot of first-time property buyers. But if you notice that you are not receiving as many inquiries about real estate properties as other agents, it means that you may not be putting your best foot forward.

Buying a home and land in Geelong or in other cities is a nerve-wracking experience for many people. It is the beginning of a new financial journey in their lives. They are going to take on a whole new challenge by signing their names on the mortgage contract and taking care of their new homes. But this journey all begins with finding the right real estate agent who has the clients’ best interests at heart. So how do you attract clients?

Update Your Licenses and Certifications

States require real estate brokers to have licenses and certifications from regulatory bodies. You may want to check your particular state’s regulations on state licenses for real estate agents. You should also try to become a member of brokers’ associations to help you tap into a larger market and protect your rights as an agent.

Highlight Your Professional Awards

Have you been awarded by your company or regulatory board as the best real estate agent in the state? Make sure that these awards are highlighted on your business cards and social media profiles. Any prospective clients should know that you are the best at what you do. Clients will prefer working with you if you’re a decorated real estate broker.

Showcase Your Experience

How many years have you been in the business? Most prospective clients want to work with an agent with five-year experience. If you’re a newbie in the industry, you can make up for it by being more active in meeting with the clients and answering all their questions, whether valid or not. But if you’ve been in the industry for five or more years, you need to showcase that experience to let your prospective clients know what kind of service you can provide them.

Use Social Media

social media keyboard

The average person would spend at least an hour a day researching homes in the area where they are planning to buy a property. They would do the research using a variety of platforms—from Google, blogs, to social media such as Facebook, LinkedIn, and Instagram. You need to present yourself as the authority in the real estate industry in the business. To do that, you’d have to use social media to connect to your audience.

Ask for Reviews and Testimonials

Talk to your past clients and customers. You can ask them to leave feedback on either your website or your social media profile. Clients love reading about customer testimonials because these are more relatable and grounded on real events. If you are confident with the service you provided, do not hesitate to ask your clients for reviews and testimonials.

But remember that the most important qualities of real estate agents are integrity and honesty. Be respectful of your clients by answering their questions truthfully and responding positively to their concerns. Communication is another major aspect of closing a deal with clients. Learning to value one’s time by responding to questions as soon as possible will get you the deal you’re aiming for.

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