There is no better way to get to know a place than to immerse in the local scene. For a traveler, the community’s character can be explored by traversing into neighborhoods where locals come to eat, relax, shop, and drink. Often, these neighborhoods are where the hidden gems are, mindfully secured from the throngs of tourists. Such is the case in Salt Lake City.
Salt Lake City is a business-friendly city, especially for small homegrown brands. The city understands the significance of these local businesses in creating and preserving Salk Lake’s identity. The city has Salt Lake Chamber which protects and promotes the interests of all businesses in the area. The organization has its timeline of programs and events such as forums for small businesses.
Also, Utah has Local First, an independent business alliance for homegrown businesses. It serves as the link to government and non-government agencies, and as the purveyor of local brands by teaching the community about the importance of buying locally.
This is why Salt Lake City is a perfect location if you’re thinking about building a small yet hip business. Now that your business research is done, here’s a series of reminders before you make your CEO goals come to life:
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Create a strong branding.
Know the essence of your brand. What moves you? What is your brand’s motivation? What do you want people to feel when they see your business? By doing so, you’ll find the best way to translate it through your branding, which includes the packaging, website design, sales and customer service, advertorials, storefront, and office.
Generally, you should invest your time in producing noteworthy branding but focus mainly on a good website. The website is the easiest way to inquire about your brand. It’s what people from afar and interested neighbors will see when they look you up online.
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Build a strong team.
Outline the job positions that must be filled, including the responsibilities. Have a lawyer prepare a contract both for in-house and outsourced employees. Ensure that all transactions are in black and white.
Having a mentor or a business coach will also help secure the success of your business. Most importantly, don’t forget to include your family, friends, and community in your journey.
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Work on your product.
Nowadays, branding and marketing can instantly cause a craze, but once the intense welcome simmers, ask yourself: What’s left? Hopefully, not dust.
Placing your business in a community filled with local brands means your brand is ready to represent the neighborhood anytime, or even the state, where you’re from. Visitors will inevitably associate your brand with Salt Lake City. Technically, you’ll be a cultural ambassador of the city. At the same time, remember the community you’re serving. Make loyal customers out of your neighbors. Bring in the daily flow of clients by giving them the quality they deserve.
There are still so many things to remember, but all are pointing towards the same formula: quality + identity + heart. Nowadays, consumers are smarter; they can smell brand deception from afar. Allow your brand to contribute to the city and its people. Anyone can do business as long as there’s money, but not everyone can do business with a heart.
