Food parks have been some of the most popular forays into the food industry that continue to see booms throughout the metro. These popular spots showcase tons of different cuisines, all in one place perfect for hanging out and trying out various snacks, dishes, and drinks. Because of their appeal, it may seem like an attractive business venture to get into, especially if you find one that has a great and accessible location. But as much it builds a community, this also means you are in the direct vicinity of populated competition. So, how can a stall or truck stand out and successfully capture customers?
Here are some things you should work on before opening up:
Aesthetics
How you set up your space and pick your design elements is essential to create a distinctive brand and separate yourself visually from the other competitors around you. From seeking out your outdoor sign manufacturers to picking the right color palette for your paint job, the aesthetic value needs to be cohesive and attractive to customers who are scanning the area and passing by. With the core demographic of millennials basing much of their choices of social media, it’s crucial to create visuals (from food to décor) worth posting and sharing online. That trickles down to older gen Zs as well.
Menu
Of course, your food needs to be delicious to be something worth returning to. That also affects the possible reviews and feedback that you’ll see online. In terms of visual appeal, nowadays, it’s essential to provide excellent presentation worth snapping a picture of and raving about. From there, you can stand out from a sea of dishes by delivering your own takes and variations on food that can garner interest from curious individuals.
Customer Service
People like sharing things they enjoyed both online and offline. However, marketing data shows that consumers are more likely to talk about a bad experience. On this end, you want to ensure that your staff is providing excellent service to customers throughout the day, whether it’s a slow time or a busy one. Over half of consumers are likely to discuss their customer service experience if it’s particularly significant, with negative interactions getting shared 50% more than positive ones.
Marketing
Real-time marketing is important, so it would be wise to establish your presence both digitally and physically. Offline, you can invest in flyers and posters that can inform consumers and funnel them to your spot. Online, it’s crucial to establish a social media presence that builds brand credibility and draws in engagement from people checking your pages. Not only do you want more people to be aware of you, but you also want to create retention and maintain traffic.
Deals
Of course, it’s all about making it seem like you’ve got the best offer available that is just too difficult to resist. People love getting discounts and bagging deals, and this has been proven by scientific studies that showed an increase in positive hormones when people get these offers. Think of those tried and tested early-bird specials and happy hour, and see how much they increase revenue. Sealing the deal is simply a matter of strategy and picking the right arrangement for your base.
By putting the proper focus on each of these factors, you can have the recipe for a successful food park highlight.
